The Routledge handbook of destination marketing [electronic resource] / edited by Dogan Gursoy and Christina G. Chi.

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"This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, the handbook discusses cutting edge marketing questions such as innovation in desti...

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Bibliographic Details
Other Authors: Gursoy, Dogan (Editor)
Chi, Christina G. (Editor)
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2018.
Subjects:
Tourism > Marketing.
Online Access:
Routledge Handbooks Online Annual Collection 2018: 2018 (Taylor & Francis eBooks)
Format: Electronic eBook
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The Routledge handbook of destination marketing

Published: Routledge, 2018
Physical Description: xxiii, 533 pages ; 26 cm.
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