The Routledge handbook of destination marketing [electronic resource] / edited by Dogan Gursoy and Christina G. Chi.
"This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, the handbook discusses cutting edge marketing questions such as innovation in desti...
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| Language: | English |
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Abingdon, Oxon ; New York, NY :
Routledge,
2018.
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| Format: | Electronic eBook |
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