Sixty to zero [electronic resource] : an inside look at the collapse of General Motors--and the Detroit auto industry / Alex Taylor III ; foreword by Mike Jackson.
Main Author: | |
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Language: | English |
Published: |
New Haven :
Yale University Press,
c2010.
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Subjects: | |
Online Access: | |
Variant Title: |
Sixty to Zero: An Inside Look at the Collapse of General Motors--and the Detroit Auto Industry |
Format: | Electronic eBook |
Contents:
- GM at the peak
- Growing up in the car-crazy fifties
- Cracks in GM's edifice
- Insecure colossus: the Roger Smith era
- Meanwhile, over at Ford
- The Saturn moonshot
- Lee Iacocca, warts and all
- Bob Stempel and the crisis of '92
- Jack Smith's unfinished revolution
- Bob Eaton's big score
- GM on cruise control
- Succession battles at Ford
- Wagoner moves in
- Nasser, Ford, and Mulally
- The legend of Lutz
- The more uneven legacy of Lee
- GM's inexorable collapse
- The end of the road.