Introduction to business [electronic resource] / Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, James C. Hyatt.
"Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundre...
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| Language: | English |
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Houston, Texas :
OpenStax, Rice University,
2018.
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| Format: | Electronic eBook |