Introduction to business [electronic resource] / Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, James C. Hyatt.

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"Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundre...

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Bibliographic Details
Main Authors: Gitman, Lawrence J. (Author)
McDaniel, Carl, Jr., 1941- (Author)
Shah, Amit J. (Author)
Reece, Monique (Author)
Koffel, Linda (Author)
Talsma, Bethann (Author)
Hyatt, James C. (Author)
Language:English
Published: Houston, Texas : OpenStax, Rice University, 2018.
Subjects:
Management > Textbooks.
Business > Textbooks.
Genre:
Textbooks.
Online Access:
OpenStax Textbooks: 2018 (OpenStax)
Open Textbook Library: 2018 (Open Textbook Library @ University of Minnesota)
Open Research Library (ORL): 2018 (Open Research Library)
Format: Electronic eBook
Contents:
  • Chapter 1: Understanding Economic Systems and Business
  • Chapter 2: Making Ethical Decisions and Managing a Socially Responsible Business
  • Chapter 3: Competing in the Global Marketplace
  • Chapter 4: Forms of Business Ownership
  • Chapter 5: Entrepreneurship: Starting and Managing Your Own Business
  • Chapter 6: Management and Leadership in Today's Organizations
  • Chapter 7: Designing Organizational Structures
  • Chapter 8: Managing Human Resources and Labor Relations
  • Chapter 9: Motivating Employees
  • Chapter 10: Achieving World-Class Operations Management
  • Chapter 11: Creating Products and Pricing Strategies to Meet Customers' Needs
  • Chapter 12: Distributing and Promoting Products and Services
  • Chapter 13: Using Technology to Manage Information
  • Chapter 14: Using Financial Information and Accounting
  • Chapter 15: Understanding Money and Financial Institutions
  • Chapter 16: Understanding Financial Management and Securities Markets
  • Chapter 17: Your Career in Business.