APA (7th ed.) Citation

Schmarzo, B. (2013). Big data: Understanding how data powers big business. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Schmarzo, Bill. Big Data: Understanding How Data Powers Big Business. Indianapolis, IN: John Wiley & Sons, 2013.

MLA (9th ed.) Citation

Schmarzo, Bill. Big Data: Understanding How Data Powers Big Business. John Wiley & Sons, 2013.

Warning: These citations may not always be 100% accurate.