Big data [electronic resource] : understanding how data powers big business / Bill Schmarzo.

Bibliographic Details
Main Author: Schmarzo, Bill
Language:English
Published: Indianapolis, IN : John Wiley & Sons, [2013]
Subjects:
Business intelligence > Data processing.
Big data.
Business planning > Statistical methods.
Data mining.
Online Access:
ProQuest Ebook Central - Academic Complete: 2013 (Ebook Central @ Proquest)
Variant Title:
Understanding how data powers big business
Big Data: Understanding How Data Powers Big Business
Format: Electronic eBook
Contents:
  • The big data business opportunity
  • Big data history lesson
  • Business impact of big data
  • Organizational impact of big data
  • Understanding decision theory
  • Creating the big data strategy
  • Understanding your value creation process
  • Big data user experience ramifications
  • Identifying big data use cases
  • Solution engineering
  • Big data architectural ramifications
  • Launching your big data journey
  • Call to action.