Sustainable destination branding and marketing [electronic resource] : strategies for tourism development / edited by Anukrati Sharma, Juan Ignacio Pulido Fernández, Azizul Hassan.

"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable touris...

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Bibliographic Details
Corporate Author:	C.A.B. International
Other Authors:	Sharma, Anukrati, 1981- (Editor) Pulido Fernández, Juan Ignacio (Editor) Hassan, Azizul (Editor)
Language:	English
Published:	Oxfordshire OX, UK ; Boston, MA : CAB, [2020]
Subjects:	Sustainable tourism > Marketing. Place marketing. Branding (Marketing)
Online Access:	CAB eBooks Front File (2020 - now): 2020 (Centre for Agriculture and Bioscience International Digital Library) CAB eBooks: 2020 (Centre for Agriculture and Bioscience International Digital Library)
Variant Title:	Strategies for tourism development Sustainable destination branding and marketing: strategies for tourism development
Format:	Electronic eBook

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Online Access

CAB eBooks Front File (2020 - now): 2020 (Centre for Agriculture and Bioscience International Digital Library)
CAB eBooks: 2020 (Centre for Agriculture and Bioscience International Digital Library)