Auto brand [electronic resource] : building successful car brands for the future / Anders Parment.

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Bibliographic Details
Main Author: Parment, Anders, 1972-
Language:English
Published: London ; Philadelphia : Kogan Page Limited, 2014.
Subjects:
Automobiles > Marketing.
Automobile industry and trade.
Online Access:
ProQuest One Business: 2014 (ProQuest)
Business Premium Collection: 2014 (ProQuest)
EBSCO eBooks: 2014 (EBSCO)
Variant Title:
Auto Brand: Building Successful Car Brands for the Future
Format: Electronic eBook
Description
Bibliography Note:Includes bibliographical references and index.
ISBN:9780749469306 (online)