Auto brand [electronic resource] : building successful car brands for the future / Anders Parment.

Bibliographic Details
Main Author: Parment, Anders, 1972-
Language:English
Published: London ; Philadelphia : Kogan Page Limited, 2014.
Subjects:
Online Access:
Variant Title:
Auto Brand: Building Successful Car Brands for the Future
Format: Electronic eBook

MARC

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245 1 0 |a Auto brand  |h [electronic resource] :  |b building successful car brands for the future /  |c Anders Parment. 
246 2 |a Auto Brand: Building Successful Car Brands for the Future 
264 1 |a London ;  |a Philadelphia :  |b Kogan Page Limited,  |c 2014. 
504 |a Includes bibliographical references and index. 
650 0 |a Automobiles  |x Marketing. 
650 0 |a Automobile industry and trade. 
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