Auto brand [electronic resource] : building successful car brands for the future / Anders Parment.

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Bibliographic Details
Main Author:	Parment, Anders, 1972-
Language:	English
Published:	London ; Philadelphia : Kogan Page Limited, 2014.
Subjects:	Automobiles > Marketing. Automobile industry and trade.
Online Access:	ProQuest One Business: 2014 (ProQuest) Business Premium Collection: 2014 (ProQuest) EBSCO eBooks: 2014 (EBSCO)
Variant Title:	Auto Brand: Building Successful Car Brands for the Future
Format:	Electronic eBook

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