Auto brand [electronic resource] : building successful car brands for the future / Anders Parment.

Bibliographic Details
Main Author: Parment, Anders, 1972-
Language:English
Published: London ; Philadelphia : Kogan Page Limited, 2014.
Subjects:
Online Access:
Variant Title:
Auto Brand: Building Successful Car Brands for the Future
Format: Electronic eBook
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Auto brand : building successful car brands for the future

Authors: Parment, Anders, 1972-
Published: Kogan Page Limited, 2014
Physical Description: ix, 254 pages : illustrations ; 24 cm
Book