Impact of ICTs on event management and marketing [electronic resource] / Kemal Birdir, Sevda Birdir, Ali Dalgic, Derya Toksoz, [editors].

"This book explores the impact of new information and communications technologies on event management and marketing"--

Bibliographic Details

Other Authors:	Birdir, Kemal (Editor), Birdir, Sevda, 1969- (Editor), Dalgic, Ali, 1987- (Editor), Toksoz, Derya, 1990- (Editor)
Language:	English
Published:	Hershey, PA : Business Science Reference, [ 2021]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Subjects:	Special events > Planning > Technological innovations. Special events > Marketing > Technological innovations.
Online Access:	IGI Global e-Book Collection 2021: 2021 (IGI Global)
Format:	Electronic eBook