Events as a strategic marketing tool [electronic resource] / Dorothé Gerritsen, Ronald van Olderen, with the cooperation of: Jacco van Mierlo, Margo Rooijackers, Thomas van Velthoven.

"An update to the popular first edition, providing an engaging resource for both students and professionals interested in Leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals"--

Bibliographic Details

Main Authors:	Gerritsen, Dorothé (Author), Olderen, Ronald van (Author), Mierlo, Jacco van (Author), Rooijackers, Margo (Author), Velthoven, Thomas van (Author)
Other Authors:	Eerdmans, Eef (Translator), Leijten-Kupers, Esther (Translator)
Language:	English
Published:	Wallingford, Oxfordshire, UK ; Boston, MA, USA : CABI International, [2020]
Edition:	2nd edition.
Subjects:	Strategic planning. Marketing. Special events > Management.
Online Access:	ProQuest Ebook Central: 2020 (Ebook Central @ Proquest)
Format:	Electronic eBook