The PR professional's handbook [electronic resource] : powerful, practical communications / Caroline Black.

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"Rapid changes in technology are having a major impact on the way businesses choose to reach their audience. As a result, an increasing number of people need a better understanding of modern PR and how its principles can underpin effective business management. Keeping track of the best PR practices...

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Bibliographic Details
Main Author:	Black, Caroline, 1956-
Language:	English
Published:	London : Kogan Page, 2014.
Series:	PR in practice
Subjects:	Public relations > Handbooks, manuals, etc. Communication in organizations > Handbooks, manuals, etc. Business communication > Handbooks, manuals, etc.
Genre:	Handbooks, manuals, etc.
Online Access:	ProQuest One Business: 2014 (ProQuest) eBook Business Collection (EBSCOhost) - North America: 2014 (EBSCO) Business Premium Collection: 2014 (ProQuest) EBSCO eBooks: 2014 (EBSCO) eBook Academic Collection (EBSCOhost) – North America: 2014 (EBSCO)
Variant Title:	The PR Professional's Handbook: Powerful, Practical Communications (PR in Practice)
Format:	Electronic eBook

Contents:

Machine generated contents note: Foreword
Conrad Bird - Director of Communications, Cabinet Office, British Government
Introduction
Chapter 1 The role and importance of communications in organisations
Chapter 2 Key theories for communicators
Chapter 3 The communications professional
Chapter 4 Planning communications programmes and campaigns
Chapter 5 Communications and related disciplines
Chapter 6 Understanding audiences - the psychology of communications
Chapter 7 Using the right channels for communications
Chapter 8 Creativity in communications development
Chapter 9 Visual imagery in communications
Chapter 10 Communications skills essentials.