Text this: Application of big data and business analytics [electronic resource] / editors Dr. Sneha Kumari, Assistant Professor, Vaikunth Mehta National Institute of Cooperative Management, Maharashtru, India, Dr. K. K. Tripathy, I. E. S. Director, Vaikunth, Mehta National Institute of Cooperative Management, Maharashtra, India Dr Vidya Kumbhar Deputy Director, Symbiosis Institute of Geoinformatics, Symbiosis International Deemed University Maharashtra, India.