Leading with AI and analytics [electronic resource] : building better data science IQ to drive business value / Eric Anderson, Florian Zettelmeyer.

"From the experts at Kellogg School of Management-an indispensable primer for leaders seeking to seize the competitive advantage using the newest data and AI tools and strategies Written for anyone in a leadership or management role-from C-level to unit/team leaders to rising talent-Leading with AI and Analytics helps you make real, measurable changes that launch your company to the top of your industry. Using illustrative case studies, it provides the knowledge and insight you need to make effective decisions, create a game plan for making use of analytics and AI in strategic ways, and boost the performance your organization. This comprehensive, easy-to-understand guide takes you through the process of: Developing a mastery of this all-important subject Leading and scaling analytics and AI throughout your organization Improving decision-making and performance at every level Leading with AI and Analytics is for anyone who wants to move from best-guess decision-making to truly evidence-based decisions-the kind that create industry-dominating companies"-- Provided by publisher.