Strategic event leveraging [electronic resource] : models, practices and prospects / Vassilios Ziakas.
"This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive fro...
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| Main Author: | |
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| Language: | English |
| Published: |
Willingford Oxfordshire, UK ; Boston, MA, USA :
CAB International,
2021.
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| Online Access: | |
| Variant Title: |
Strategic Event Leveraging: Models, Practices and Prospects |
| Format: | Electronic eBook |