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220121t20222022enkd ob 001 0 eng d |
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|z 9781800371408
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|a 9781800371415 (online)
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|a (EBZ)ebs30769459e
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|a YDX
|b eng
|d EBZ
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|a lccopycat
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0 |
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|a G156.5.I5
|b H37 2022
|
| 245 |
0 |
0 |
|a Handbook on tourism and social media
|h [electronic resource] /
|c edited by Dogan Gursoy, Rahul Pratap Singh Kaurav.
|
| 264 |
|
1 |
|a Cheltenham, UK ;
|a Northampton, MA :
|b Edward Elgar Publishing,
|c [2022]
|
| 264 |
|
4 |
|c ©2022
|
| 490 |
0 |
|
|a Research handbooks in tourism
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| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
2 |
0 |
|g Part I --
|t Consumer behaviour and social media --
|g Part II --
|t Destination and DMOs --
|g Part III --
|t Marketing strategies, channels, formats --
|g Part IV --
|t Travel blogs, user-generated content, reviews and E-WOM --
|g Part V --
|t Social media and decision-making --
|g Part VI --
|t Social media and food --
|g Part VII --
|t Business performance-related challenges.
|
| 520 |
|
|
|a "This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators. International contributors analyse both conceptual and practical social media topics, addressing cutting-edge social media issues in destination management and marketing. Drawing on empirical case studies and examples, chapters explore dark tourism, gastro-tourism, travel blogs, electronic word-of-mouth, sentiment analysis and a variety of quantitative and qualitative methodologies. The Handbook also defines central social media concepts and explores the impact they have on the success of tourist destinations, setting the stage for a better understanding of the relationship between social media and tourism. Through an examination of current trends in social media, as well as future trajectories, it provides critical insights for the successful development and implementation of social media marketing strategies. This Handbook will be a critical read for scholars and students of geography and business management, with a specific interest in tourism and hospitality management. Its practical considerations will also be beneficial for planners, policy makers, managers and marketers in the tourism industry"--Page 4 of cover.
|
| 650 |
|
0 |
|a Tourism
|x Information technology.
|
| 650 |
|
0 |
|a Tourism
|x Marketing.
|
| 650 |
|
0 |
|a Tourism
|x Management.
|
| 650 |
|
0 |
|a Social media.
|
| 700 |
1 |
|
|a Gursoy, Dogan,
|e editor.
|
| 700 |
1 |
|
|a Singh Kaurav, Rahul Pratap,
|e editor.
|
| 773 |
0 |
|
|t Elgar Geography, Planning, and Tourism 2022
|d Edward Elgar Publishing
|
| 776 |
0 |
8 |
|i ebook version :
|z 9781800371415
|
| 776 |
1 |
|
|t Handbook on tourism and social media /
|w (OCoLC)on1261051089
|w (DLC)2022931077
|
| 830 |
|
0 |
|a Research handbooks in tourism.
|
| 856 |
4 |
0 |
|y Access Content Online(from Elgar Geography, Planning, and Tourism 2022)
|u https://ezproxy.msu.edu/login?url=https://www.elgaronline.com/view/edcoll/9781800371408/9781800371408.xml
|z Elgar Geography, Planning, and Tourism 2022: 2022
|
