Handbook on tourism and social media [electronic resource] / edited by Dogan Gursoy, Rahul Pratap Singh Kaurav.
"This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators. International contributors analy...
| Uniform Title: | Research handbooks in tourism.
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| Language: | English |
| Published: |
Cheltenham, UK ; Northampton, MA :
Edward Elgar Publishing,
[2022]
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| Series: | Research handbooks in tourism.
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| Subjects: | |
| Online Access: | |
| Format: | Electronic eBook |