Handbook on tourism and social media [electronic resource] / edited by Dogan Gursoy, Rahul Pratap Singh Kaurav.

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"This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators. International contributors analy...

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Bibliographic Details
Other Authors: Gursoy, Dogan (Editor)
Singh Kaurav, Rahul Pratap (Editor)
Language:English
Published: Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, [2022]
Series:Research handbooks in tourism.
Subjects:
Tourism > Information technology.
Tourism > Marketing.
Tourism > Management.
Social media.
Online Access:
Elgar Geography, Planning, and Tourism 2022: 2022 (Elgar Online)
Format: Electronic eBook
Partial Contents:
  • Part I
  • Consumer behaviour and social media
  • Part II
  • Destination and DMOs
  • Part III
  • Marketing strategies, channels, formats
  • Part IV
  • Travel blogs, user-generated content, reviews and E-WOM
  • Part V
  • Social media and decision-making
  • Part VI
  • Social media and food
  • Part VII
  • Business performance-related challenges.