The Obama effect [electronic resource] : how the 2008 campaign changed white racial attitudes / Seth K. Goldman and Diana C. Mutz.

Bibliographic Details
Main Author: Goldman, Seth K.
Other Authors: Mutz, Diana Carole
Language:English
Published: New York : Russell Sage Foundation, 2014.
Subjects:
Online Access:
Variant Title:
The Obama Effect : How the 2008 Campaign Changed White Racial Attitudes
Format: Electronic eBook
Contents:
  • The impact of the Obama campaign on white racial attitudes
  • Part I. Documenting change in white racial attitudes during the 2008 campaign
  • Is the decline in white racial prejudice meaningful?
  • Visions of unity: white perceptions of race relations
  • Part II. Explaining change in white racial attitudes during the 2008 campaign
  • The role of mass media in changing white racial attitudes
  • Testing rival theories of media influence
  • Part III. Epilogue: White racial attitudes after the 2008 campaign
  • Whatever happened to the Obama exemplar?
  • Implications for the study of racial attitudes.