Starting a business from home [electronic resource] : choosing a business, getting online, reaching your market and making a profit / Colin Barrow.
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| Language: | English |
| Published: |
Philadelphia :
Kogan Page Limited,
2008.
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| Subjects: | |
| Online Access: | |
| Variant Title: |
Starting a Business from Home: Choosing a Business, Getting Online, Reaching Your Market and Making a Profit |
| Format: | Electronic eBook |
Contents:
- Finding the right business opportunity. Product or service; classic ways into business; employing other people's ideas; buying a business
- Picking the right business for you. Do you have what it takes? Is the business right for you?
- Researching the market. Understanding customers; segmenting markets; analysing competitors; carrying out diy research
- Business ownership and title issues. Deciding on ownership; naming your venture; intellectual property matters
- Operating from home. Sizing up your space needs; checking out the rules; equipping for work; finding suppliers; insuring essentials; planning your daily life
- Keeping the communication lines open. Telephone systems; mailroom matters; computers: the vital tool; security and back-up systems
- Bringing your product to market. Deciding on your product or service range; promotion and advertising; pricing; distribution and selling; marketing legals
- Building and using your website. Website basics; getting seen; designing your website
- Doing the numbers. Keeping the books; the business accounting reports; understanding the numbers; computing taxes
- Raising the money. Estimating financing needs; using your own resources; borrowing money; getting an investor; free money
- Preparing a business plan. Why you need a business plan; contents of the plan; tips on communicating the plan
- Taking on employees. Recruitment and selection; managing employees; legal issues in employing people
- Growing profitably. Optimizing resources; improving profit margins; bumping up sales
- Starting up overseas. Choosing a business-friendly country; researching international markets; money matters.