Brand busters [electronic resource] : 7 common mistakes marketers make : lessons from the world of technical and scientific products / Chris Wirthwein.
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| Language: | English |
| Published: |
Ithaca, NY :
Paramount Market Pub.,
c2008.
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| Variant Title: |
Brand Busters: 7 Common Mistakes Marketers Make: Lessons From the World of Technical and Scientific Products |
| Format: | Electronic eBook |
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eBook Business Collection (EBSCOhost) - North America: 2008 (EBSCO)EBSCO eBooks: 2008 (EBSCO)