Big data MBA [electronic resource] : driving business strategies with data science / Bill Schmarzo.

Bibliographic Details
Main Author: Schmarzo, Bill (Author)
Language:English
Published: Indianapolis : John Wiley & Sons, Inc., [2016]
Subjects:
Business intelligence > Data processing.
Business planning > Statistical methods.
Data mining.
Management > Data processing.
Big data.
Business > Data processing.
Online Access:
Wiley Online Library Online Books: 2015 (Wiley Online Library)
ProQuest Ebook Central - Academic Complete: 2015 (Ebook Central @ Proquest)
Wiley Obooks 2011 to Present: 2015 (Wiley Online Library)
Variant Title:
Big Data MBA: Driving Business Strategies with Data Science
Format: Electronic eBook
Contents:
  • Business potential of big data. The big data business mandate
  • Big data business model maturity index
  • The big data strategy document
  • The importance of the user experience
  • Data science. Differences between business intelligence and data science
  • Data science 101
  • The data lake
  • Data science for business stakeholders. Thinking like a data scientist
  • "By" analysis technique
  • Score development technique
  • Monetization exercise
  • Metamorphosis exercise
  • Building cross-organizational support
  • Power of envisioning
  • Organizational ramifications
  • Stories.