The 30 day MBA in marketing [electronic resource] : your fast track guide to business success / Colin Barrow.

"The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies and covers current trends including mobile marketing, social media marke...

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Bibliographic Details
Main Author: Barrow, Colin (Author)
Language:English
Published: London ; Philadelphia : Kogan Page, 2016.
Edition:Second edition.
Subjects:
Online Access:
Variant Title:
Thirty-day MBA in marketing
The 30 day MBA in marketing: your fast track guide to business success
Format: Electronic eBook

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Online Access

ProQuest One Business: 2016 (ProQuest)
ProQuest Ebook Central: (Ebook Central @ Proquest)