Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University.

From the publisher. Built on a strong foundation, Basic Marketing, 19th edition, with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pione...

Full description

Saved in:
Bibliographic Details
Main Author: Perreault, William D., Jr
Other Authors: Cannon, Joseph P. (Assistant professor of marketing), McCarthy, E. Jerome (Edmund Jerome)
Language:English
Published: New York, NY : McGraw-Hill Irwin, [2014]
Edition:19th edition.
Subjects:
Physical Description:xl, 725, G11 pages : color illustrations ; 29 cm
Local Note:
MSU Stanley C. and Selma D. Hollander Faculty Book Collection
Format: Book

MSU Gast Business Library

Holdings details from MSU Gast Business Library
Call Number: HF5415.13 .M369 2014
HF5415.13 .M369 2014 Available Get this