Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University.
From the publisher. Built on a strong foundation, Basic Marketing, 19th edition, with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pione...
Saved in:
Main Author: | |
---|---|
Other Authors: | , |
Language: | English |
Published: |
New York, NY :
McGraw-Hill Irwin,
[2014]
|
Edition: | 19th edition. |
Subjects: | |
Physical Description: | xl, 725, G11 pages : color illustrations ; 29 cm |
Local Note: |
MSU Stanley C. and Selma D. Hollander Faculty Book Collection |
Format: | Book |
MSU Gast Business Library
Call Number: |
HF5415.13 .M369 2014
|
---|---|
HF5415.13 .M369 2014 | Available Get this |