Auto brand : building successful car brands for the future / Anders Parment.

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Bibliographic Details
Main Author: Parment, Anders, 1972-
Language:English
Published: London ; Philadelphia : Kogan Page Limited, 2014.
Subjects:
Automobiles > Marketing.
Automobile industry and trade.
Physical Description:ix, 254 pages : illustrations ; 24 cm
Format: Book

MSU Gast Business Library

Holdings details from MSU Gast Business Library
Call Number: HD9710.A2 P256 2014
HD9710.A2 P256 2014 Available Get this