Absolute value : what really influences customers in the age of (nearly) perfect information / Itamar Simonson and Emanuel Rosen.
Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.
Saved in:
Main Authors: | , |
---|---|
Language: | English |
Published: |
New York, NY :
HarperBusiness,
[2014]
|
Edition: | First edition. |
Subjects: | |
Physical Description: | xv, 232 pages ; 24 cm |
Variant Title: |
What really influences customers in the age of nearly perfect information. |
Format: | Book |
MSU Gast Business Library
Call Number: |
HF5415 .S4969 2014
|
---|---|
HF5415 .S4969 2014 | Available Get this |