Brand esSense : using sense, symbol and story to design brand identity / Neil Gains.

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Bibliographic Details
Main Author:	Gains, Neil
Language:	English
Published:	London ; Phildelphia : Kogan Page Limited, [2014]
Subjects:	Branding (Marketing) Brand name products. Logos (Symbols) Corporate image.
Physical Description:	ix, 218 pages : illustrations ; 24 cm
Format:	Book

MSU Gast Business Library

Holdings details from MSU Gast Business Library
Call Number:	HF5415.1255 .G35 2014
HF5415.1255 .G35 2014	Available Get this