Amazon : how the world's most relentless retailer will continue to revolutionize commerce / Natalie Berg, Miya Knights.

The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure their survival. The rise of online shopping, and its primary player, Amazon, is at the heart of many of these changes and...

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Bibliographic Details
Main Authors: Berg, Natalie (Author), Knights, Miya (Author)
Language:English
Published: London ; New York : Kogan Page, 2019.
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Physical Description:vii, 258 pages ; 24 cm
Format: Book

MSU Gast Business Library

Holdings details from MSU Gast Business Library
Call Number: HF5548.32 .B457 2019
HF5548.32 .B457 2019 Available Get this