Direct mail testing for fund raisers : what to test ; how to test ; how to interpret the results / Joseph P. Kachorek.

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Bibliographic Details
Main Author:	Kachorek, Joseph P.
Language:	English
Published:	Chicago, Ill. : Precept Press, Inc., [1991], ©1991.
Subjects:	Fund raising. Direct-mail fund raising.
Physical Description:	185 pages : illustrations ; 24 cm
Format:	Book

MSU Main Library

Holdings details from MSU Main Library
Call Number:	HG177 .K32 1991
HG177 .K32 1991	Available Get this