Building your direct mail program / Gwyneth J. Lister.

Bibliographic Details

Main Author:	Lister, Gwyneth J.
Language:	English
Published:	San Francisco : Jossey-Bass, [2001], ©2001.
Edition:	First edition.
Series:	Jossey-Bass nonprofit and public management series.
Subjects:	Direct-mail fund raising.
Online Access:	Connect to: Table of contents - All users (Cataloging @ Library of Congress)
Physical Description:	xxv, 81 pages : illustrations ; 28 cm.
Format:	Book