Enchantment : the art of changing hearts, minds, and actions / Guy Kawasaki.

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Offers insight into the role of influence in successful entrepreneurship while making recommendations on how to enact positive change by working with and through others.

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Bibliographic Details
Main Author: Kawasaki, Guy, 1954-
Language:English
Published: New York : Portfolio/Penguin, 2011.
Subjects:
Persuasion (Psychology) in organizations.
Persuasion (Psychology)
Influence (Psychology)
Marketing > Psychological aspects.
Management > Psychological aspects.
Physical Description:xxiii, 211 pages : illustrations ; 22 cm
Format: Book

MSU Gast Business Library

Holdings details from MSU Gast Business Library
Call Number: HD30.3 .K38 2011
HD30.3 .K38 2011 Available Get this