Advocacy : championing ideas and influencing others / John A. Daly.

When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective?...

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Bibliographic Details

Main Author:	Daly, John A. (John Augustine), 1952-
Language:	English
Published:	New Haven : Yale University Press, [2011], ©2011.
Subjects:	Branding (Marketing) Social interaction. Communication in marketing.
Local Note:	LM copies part of the Professional Development Lending Library collection.
Physical Description:	387 pages ; 25 cm
Format:	Book