The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy / Steve Stoute with Mim Eichler Rivas.
"The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture. "He is the conduit between corporate America and rap and the streets-he speaks both...
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Main Author: | |
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Other Authors: | |
Language: | English |
Published: |
New York :
Gotham,
[2011], ©2011.
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Physical Description: | xxx, 290 pages ; 24 cm |
Format: | Book |
MSU Main Library
Call Number: |
HF5415.1 .S76 2011
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HF5415.1 .S76 2011 | Available Get this |