The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy / Steve Stoute with Mim Eichler Rivas.

"The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture. "He is the conduit between corporate America and rap and the streets-he speaks both...

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Bibliographic Details
Main Author: Stoute, Steve, 1970-
Other Authors: Rivas, Mim Eichler
Language:English
Published: New York : Gotham, [2011], ©2011.
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Physical Description:xxx, 290 pages ; 24 cm
Format: Book

MSU Main Library

Holdings details from MSU Main Library
Call Number: HF5415.1 .S76 2011
HF5415.1 .S76 2011 Available Get this