Nontraditional media in marketing and advertising / Robyn Blakeman, University of Tennessee, Knoxville.

Saved in:

Bibliographic Details
Main Author:	Blakeman, Robyn, 1958-
Language:	English
Published:	Thousand Oaks, California : SAGE Publications, [2014]
Subjects:	Marketing. Advertising. Alternative mass media.
Local Note:	MSU: This book was selected in recognition of MSU Libraries Student Employee, Katherine Diamond, Class of 2013.
Physical Description:	vii, 255 pages : illustrations ; 23 cm
Format:	Book

MSU Gast Business Library

Holdings details from MSU Gast Business Library
Call Number:	HF5415 .B455697 2014
HF5415 .B455697 2014	Available Get this