Search results for: Barban, Arnold M.

Showing 1 - 15 results of 15 Refine Results
  1. 1

    Essentials of media planning : a marketing viewpoint

    Authors: Barban, Arnold M.
    Published: Crain Books, 1976
    Physical Description: viii, 86 pages : illustrations ; 22 cm
    Book
  2. 2

    Advertising media sourcebook and workbook

    Authors: Barban, Arnold M.
    Published: Grid, inc., 1975
    Physical Description: 186 pages : forms ; 28 cm.
    Book
  3. 3

    Readings in advertising and promotion strategy

    Authors: Barban, Arnold M.
    Published: R. D. Irwin, 1968
    Physical Description: x, 301 pages : illustrations ; 23 cm
    Book
  4. 4

    Essentials of media planning : a marketing viewpoint

    Authors: Barban, Arnold M.
    Published: NTC Business Books, 1987
    Physical Description: xii, 160 pages : illustrations ; 26 cm
    Book
  5. 5

    Essentials of media planning : a marketing viewpoint

    Authors: Barban, Arnold M.
    Published: NTC Business Books, 1993
    Physical Description: xiii, 153 pages : illustrations ; 26 cm
    Book
  6. 6

    Pay Cable : A Viable Advertising Medium?

    Authors: Krugman, Dean M., Barban, Arnold M.
    Published: Distributed by ERIC Clearinghouse, 1978
    Physical Description: 12 pages
    Microfilm Book
  7. 7

    Advertising media sourcebook and workbook

    Published: Grid, Inc., 1981
    Other Authors: “…Barban, Arnold M.…”
    Physical Description: 169 pages ; 28 cm.
    Book
  8. 8

    Advertising : its role in modern marketing

    Authors: Dunn, S. Watson (Samuel Watson), 1918-1997
    Published: Dryden Press, 1978
    Other Authors: “…Barban, Arnold M.…”
    Physical Description: xix, 741 pages, 4 unnumbered leaves of plates : illustrations ; 26 cm.
    Book
  9. 9

    Advertising : its role in modern marketing

    Authors: Dunn, S. Watson (Samuel Watson), 1918-1997
    Published: Dryden Press, 1986
    Other Authors: “…Barban, Arnold M.…”
    Physical Description: xxviii, 802 pages, 8 unnumbered pages of plates : illustrations (some color) ; 25 cm.
    Book
  10. 10

    Advertising: its role in modern marketing

    Authors: Dunn, S. Watson (Samuel Watson), 1918-1997
    Published: Dryden Press, 1974
    Other Authors: “…Barban, Arnold M.…”
    Physical Description: vii, 630 pages : illustrations ; 25 cm
    Book
  11. 11

    Advertising : its role in modern marketing

    Authors: Dunn, S. Watson (Samuel Watson), 1918-1997
    Published: Dryden Press, 1982
    Other Authors: “…Barban, Arnold M.…”
    Physical Description: xxi, 710 pages, 8 unnumbered pages of plates : illustrations (some color) ; 25 cm
    Book
  12. 12

    Advertising media : strategy and tactics

    Authors: Jugenheimer, Donald W.
    Published: WCB Brown & Benchmark, 1992
    Other Authors: “…Barban, Arnold M.…”
    Physical Description: xii, 468 pages : illustrations (some color) ; 24 cm
    Book
  13. 13

    Advertising media sourcebook

    Authors: Turk, Peter B.
    Published: NTC Business Books, 1997
    Other Authors:
    Physical Description: vii, 102 pages : illustrations ; 28 cm
    An electronic book accessible through the World Wide Web; click for information (Bibliographic record display) (EBSCO)
    Read this eBook – MSU authorized users <br /> MSU single-user access only (EBSCO)
    Electronic eBook
  14. 14

    Advertising media sourcebook

    Authors: Turk, Peter B.
    Published: NTC Business Books, 1997
    Other Authors:
    Physical Description: vii, 102 pages : illustrations ; 28 cm
    Book
  15. 15

    Advertising media sourcebook

    Authors: Turk, Peter B.
    Published: NTC Business Books, 1997
    Other Authors:
    EBSCO eBooks: 1997 (EBSCO)
    Electronic eBook