Search results for: Berthon, Pierre

Showing 1 - 4 results of 4 Refine Results
  1. 1

    Brands, brand managers, and the management of brands : where to next?

    Authors: Berthon, Pierre
    Published: MSI, 1997
    Physical Description: 28 pages : illustrations ; 28 cm.
    Book
  2. 2

    The Technopocene: Technology’s Transformation of People, Products and Brands

    Authors: Berthon, Pierre
    Published: Emerald Publishing Limited 2016
    ProQuest Ebook Central - Academic Complete: 2016 (Ebook Central @ Proquest)
    Electronic eBook
  3. 3

    Electronic Commerce : The Strategic Perspective

    Physical Description: 1 online resource.
    Connect to online resource - MSU authorized users (Open Textbook Library @ University of Minnesota)
    Electronic Website
  4. 4

    The business marketing course : managing in complex networks

    Authors: Ford, David (Professor)
    Published: J. Wiley, 2002
    Other Authors: “…Berthon, Pierre…”
    Physical Description: xv, 238 pages : illustrations ; 24 cm
    Book