Search results for: Columbia University. Office of Radio Research
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1
Social stratification of the radio audience : a study made for the Princeton radio research project
Authors: Beville, Hugh Malcolm
Published: 1939Physical Description: 4 leaves, viii, 91, 15 leaves : illustrations, facsimiles ; 28 cmHoldings: Loading…
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2
Survey of research on children's radio listening
Authors: Herzog, Herta
Published: Columbia University, Office of Radio Research, 1941Physical Description: 4 unnumbered leaves, 84 leaves ; 29 x 23 cmHoldings: Loading…
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3
The comparative retention value of four Sloan's liniment commercials
Authors: Kendall, Patricia L.
Published: Bureau of Applied Social Research, Columbia University, 1944Physical Description: 14, ix pagesHoldings: Loading…
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4
How should 'Tide' study its readers?
Authors: Curtis, Alberta
Published: Bureau of Applied Social Research, Columbia University, 1943Physical Description: 34, vi pagesHoldings: Loading…
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5
The daytime serial as a social, commercial and research problem
Authors: Lazarsfeld, Paul Felix
Published: Bureau of Applied Social Research, Columbia University, 1942Physical Description: 51 leaves.Holdings: Loading…
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6
The American community leader looks at the drugstore
Authors: Green, Jeanette
Published: Bureau of Applied Social Research, Columbia University, 1943Physical Description: 1 volume (various pagings)Holdings: Loading…
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7
The buying of vitamin preparations [microform]
Authors: Knupfer, Genevieve
Published: Bureau of Applied Social Research, Columbia University, 1942Physical Description: 1 volume (various pagings)Holdings: Loading…
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8
Retailers' use of radio as judged by the consumer in Hartford, Connecticut
Authors: Lowenthal, Marjorie Fiske
Published: Bureau of Applied Social Research, Columbia University, 1943Physical Description: 1 volume (various pagings)Holdings: Loading…
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9
Progress report on the development of a spending test
Authors: Lazarsfeld, Paul Felix
Published: Bureau of Applied Social Research, Columbia University, 1940Physical Description: 1 volume (various pagings)Holdings: Loading…
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10
Initial report on an exploratory study of coverage by American radio stations
Authors: Lazarsfeld, Paul Felix
Published: Bureau of Applied Social Research, Columbia University, 1941Physical Description: 6 leaves, 6 unnumbered leaves of plates.Holdings: Loading…
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11
Your Hit Parade : preliminary report
Authors: Peterman, Jack N.
Published: Bureau of Applied Social Research, Columbia University, 1940Physical Description: 1 volume (various pagings)Holdings: Loading…
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12
Survey of materials on the psychology of radio listening
Authors: Lowenthal, Marjorie Fiske
Published: Bureau of Applied Social Research, Columbia University, 1943Physical Description: 54, ii leaves.Holdings: Loading…
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13
Sampling of public attitudes toward the proposed subscription radio plan
Authors: Lowenthal, Marjorie Fiske
Published: Bureau of Applied Social Research, Columbia University, 1944Physical Description: 1 volume (various pagings)Holdings: Loading…
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14
Time readership and the influence structure of Dover, N. J : an exploratory study
Authors: Merton, Robert King, 1910-2003
Published: Bureau of Applied Social Research, Columbia University, 1943Physical Description: 1 volume (various pagings)Holdings: Loading…
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15
Study of the American Magazine
Authors: Green, Jeannette
Published: Bureau of Applied Social Research, Columbia University, 1943Physical Description: 1 volume (various pagings)Holdings: Loading…
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16
Test of Kolynos tooth powder commercials
Authors: Herzog, Herta
Published: Bureau of Applied Social Research, Columbia University, 1942Physical Description: 1 volume (various pagings)Holdings: Loading…
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17
Test on Bisodol commercials
Authors: Herzog, Herta
Published: Bureau of Applied Social Research, Columbia University, 1942Physical Description: 1 volume (various pagings)Holdings: Loading…
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18
Test of Golden Wedding trade-marks
Authors: Green, Jeannette
Published: Bureau of Applied Social Research, Columbia University, 1943Physical Description: 7 pages, [viii] leaves.Holdings: Loading…
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19
Test of Green River trade-mark
Authors: Green, Jeanette
Published: Bureau of Applied Social Research, Columbia University, 1944Physical Description: 19, iv, 3 leaves.Holdings: Loading…
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20
Test of the suggested new Green River trademark
Authors: Green, Jeannette
Published: Bureau of Applied Social Research, Columbia University, 1944Physical Description: 5 pages, 1 unnumbered leaves.Holdings: Loading…
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Related Subjects
Consumer behavior
Advertising
Marketing
Motivation research (Marketing)
Radio audiences
Radio advertising
Radio broadcasting
Psychological aspects
Readership surveys
Whiskey
Radio
Radio serials
Research
Attitudes
Business literature
Child development
Children's radio programs
Circulation
Community leadership
Consumers
Consumption (Economics)
Dentifrices
Drinking of alcoholic beverages
Drugstores
Finance, Personal
Gastrointestinal agents
Influence
Journalism, Commercial
Mass media
Memory