Search results for: Friestad, Marian
Showing 1 - 3 results of 3
Refine Results
-
1
The Effects of Emotion on Episodic Memory for TV Commercials
Authors: Thorson, Esther, Friestad, Marian
Published: Distributed by ERIC Clearinghouse, 1984Physical Description: 30 pagesHoldings: Loading…
Microfilm Book Loading… -
2
Recall, Recognition, and Ad Preference as a Function of 18 Properties of TV Commercials
Authors: Thorson, Esther, Friestad, Marian
Published: Distributed by ERIC Clearinghouse, 1985Physical Description: 33 pagesHoldings: Loading…
Microfilm Book Loading… -
3
The Role of Emotion in Memory for Television Commercials
Authors: Friestad, Marian, Thorson, Esther
Published: Distributed by ERIC Clearinghouse, 1985Physical Description: 30 pagesHoldings: Loading…
Microfilm Book Loading…
Related Subjects
Advertising
Recall (Psychology)
Television Commercials
Cognitive Processes
Emotional Response
Higher Education
Memory
Models
Television Research
Affective Measures
College Students
Communication Research
Content Analysis
Emotional Experience
Language Usage
Organization
Recognition (Psychology)
Student Reaction
Television Viewing
Visual Stimuli