Search results for: Friestad, Marian

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  1. 1

    The Effects of Emotion on Episodic Memory for TV Commercials

    Authors: Thorson, Esther, Friestad, Marian
    Published: Distributed by ERIC Clearinghouse, 1984
    Physical Description: 30 pages
    Microfilm Book
  2. 2

    Recall, Recognition, and Ad Preference as a Function of 18 Properties of TV Commercials

    Authors: Thorson, Esther, Friestad, Marian
    Published: Distributed by ERIC Clearinghouse, 1985
    Physical Description: 33 pages
    Microfilm Book
  3. 3

    The Role of Emotion in Memory for Television Commercials

    Authors: Friestad, Marian, Thorson, Esther
    Published: Distributed by ERIC Clearinghouse, 1985
    Physical Description: 30 pages
    Microfilm Book