Search results for: Hanssens, Dominique M.

Showing 1 - 5 results of 5 Refine Results
  1. 1

    Market response models : econometric and time series analysis

    Authors: Hanssens, Dominique M.
    Published: Kluwer Academic Publishers, 1990
    Physical Description: xii, 388 pages : illustrations ; 24 cm.
    Book
  2. 2

    Market response models : econometric and time series analysis

    Authors: Hanssens, Dominique M.
    Published: Kluwer Academic Publishers ; Distributiors for North, Central and South America, Kluwer Academic Publishers, 2001
    Physical Description: xiv, 501 pages : illustrations ; 25 cm
    Book
  3. 3

    Sustained spending and persistent response : a new look at long-term marketing profitability

    Authors: Dekimpe, Marnik G.
    Published: Marketing Science Institute, 1997
    Other Authors: “…Hanssens, Dominique M.…”
    Physical Description: 41 pages : illustrations ; 28 cm.
    Book
  4. 4

    Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support

    Published: Edward Elgar Pub., 2018
    Other Authors:
    Physical Description: 1 online resource (712 pages).
    Connect to online resource - MSU authorized users (Elgar Online)
    Electronic eBook
  5. 5

    Handbook of marketing analytics methods and applications in marketing management, public policy, and litigation support

    Published: Edward Elgar Publishing 2018
    Other Authors:
    Elgar Business and Management 2018: 2018 (Elgar Online)
    Electronic eBook