Search results for: Inman, J. Jeffrey
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1
A model incorporating promotion signal sensitivity for prescribing retailer promotion policy
Authors: Inman, J. Jeffrey
Published: Marketing Science Institute, 1992Physical Description: 29 pages : illustrations ; 28 cm.Holdings: Loading…
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2
"You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior
Authors: Inman, J. Jeffrey
Published: Marketing Science Institute, 2002Physical Description: 30 pages : illustrations ; 28 cm.Holdings: Loading…
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3
Where the rubber meets the road : a model of in-store consumer decision making
Authors: Inman, J. Jeffrey (John Jeffrey), 1956-
Published: Marketing Science Institute, 1998Physical Description: 34 pages : illustrations ; 28 cm.Holdings: Loading…
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4
Promotion has a negative effect on brand evaluations-- or does it? : additional disconfirming evidence
Authors: Davis, ScottOther Authors: “…Inman, J. Jeffrey…”
Published: Marketing Science Institute, 1992
Physical Description: pages 143-148 ; 28 cm.Holdings: Loading…
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