Search results for: Inman, J. Jeffrey

Showing 1 - 4 results of 4 Refine Results
  1. 1

    A model incorporating promotion signal sensitivity for prescribing retailer promotion policy

    Authors: Inman, J. Jeffrey
    Published: Marketing Science Institute, 1992
    Physical Description: 29 pages : illustrations ; 28 cm.
    Book
  2. 2

    "You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior

    Authors: Inman, J. Jeffrey
    Published: Marketing Science Institute, 2002
    Physical Description: 30 pages : illustrations ; 28 cm.
    Book
  3. 3

    Where the rubber meets the road : a model of in-store consumer decision making

    Authors: Inman, J. Jeffrey (John Jeffrey), 1956-
    Published: Marketing Science Institute, 1998
    Physical Description: 34 pages : illustrations ; 28 cm.
    Book
  4. 4

    Promotion has a negative effect on brand evaluations-- or does it? : additional disconfirming evidence

    Authors: Davis, Scott
    Published: Marketing Science Institute, 1992
    Other Authors: “…Inman, J. Jeffrey…”
    Physical Description: pages 143-148 ; 28 cm.
    Book