Search results for: Lamb, Charles W.

Showing 1 - 9 results of 9 Refine Results
  1. 1

    MKTG 11 : principles of marketing

    Authors: Lamb, Charles W., Hair, Joseph F., Jr., 1944-, McDaniel, Carl, Jr., 1941-
    Published: Cengage Learning, 2018
    Physical Description: viii, 391 pages, 40 unnumbered pages : color illustrations ; 28 cm
    Book
  2. 2

    Marketing government and social services

    Authors: Crompton, John L.
    Published: Wiley, 1986
    Other Authors: “…Lamb, Charles W.…”
    Physical Description: xx, 485 pages : illustrations ; 24 cm.
    Book
  3. 3

    Strategic marketing cases and applications

    Authors: Cravens, David W.
    Published: R.D. Irwin, 1986
    Other Authors: “…Lamb, Charles W.…”
    Physical Description: xxi, 803 pages : illustrations ; 25 cm.
    Book
  4. 4

    Strategic marketing management cases and applications

    Authors: Cravens, David W.
    Published: Irwin, 1990
    Other Authors: “…Lamb, Charles W.…”
    Physical Description: xviii, 742 pages : illustrations ; 25 cm + 2 discs (12 cm)
    Book
  5. 5

    Theoretical developments in marketing

    Published: American Marketing Association, 1980
    Other Authors: “…Lamb, Charles W.…”
    Physical Description: xi, 269 pages ; 28 cm.
    Conference Proceeding Book
  6. 6

    Strategic marketing for nonprofit organizations : cases and readings

    Published: Prentice-Hall, 1987
    Other Authors:
    Physical Description: x, 386 pages : illustrations ; 24 cm
    Book
  7. 7

    Cases and readings for marketing for nonprofit organizations

    Published: Prentice-Hall, 1982
    Other Authors:
    Physical Description: xii, 380 pages : illustrations ; 24 cm
    Book
  8. 8

    Marketing cases

    Published: Houghton Mifflin Co., 1985
    Other Authors: “…Lamb, Charles W.…”
    Physical Description: ix, 525 pages : illustrations ; 23 cm
    Book
  9. 9

    Conceptual and theoretical developments in marketing

    Published: American Marketing Association, 1979
    Other Authors:
    Physical Description: xxi, 709 pages ; 23 cm.
    Book