Search results for: Mahajan, Vijay

Showing 1 - 18 results of 18 Refine Results
  1. 1

    An approach to assess the importance of brand equity in acquisition decisions

    Authors: Mahajan, Vijay
    Published: Marketing Science Institute, 1993
    Physical Description: 23 pages : illustrations ; 28 cm.
    Book
  2. 2

    Models for innovation diffusion

    Authors: Mahajan, Vijay
    Published: Sage Publications, 1985
    SAGE Research Methods Core: 1985 (SAGE Research Methods)
    Electronic eBook
  3. 3

    Models for innovation diffusion

    Authors: Mahajan, Vijay, 1948-
    Published: Sage Publications, 1985
    Physical Description: 87 pages : illustrations ; 22 cm.
    Book
  4. 4

    New product models : practice, shortcomings, and desired improvements

    Authors: Mahajan, Vijay, 1948-
    Published: Marketing Science Institute, 1991
    Physical Description: 38 pages : illustrations ; 28 cm.
    Book
  5. 5

    The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years

    Authors: Mahajan, Vijay, 1948-
    Published: Wharton School Publishing, 2006
    Physical Description: xxvii, 224 pages : illustrations ; 24 cm
    Book
  6. 6

    The Arab world unbound tapping into the power of 350 million consumers

    Authors: Mahajan, Vijay, 1948-
    Published: Jossey-Bass, A Wiley Imprint, 2012
    ProQuest Ebook Central: 2012 (Ebook Central @ Proquest)
    ProQuest Ebook Central - Academic Complete: 2012 (Ebook Central @ Proquest)
    Electronic eBook
  7. 7

    Rise of rural consumers in developing countries harvesting 3 billion aspirations

    Authors: Mahajan, Vijay, 1948-
    Published: SAGE, 2016
    eBook Business Collection (EBSCOhost) - North America: 2016 (EBSCO)
    ProQuest Ebook Central - Academic Complete: 2016 (Ebook Central @ Proquest)
    EBSCO eBooks: 2016 (EBSCO)
    Electronic eBook
  8. 8

    Rise of rural consumers in developing countries : harvesting 3 billion aspirations

    Authors: Mahajan, Vijay, 1948-, Warbelow, Kathy
    Published: SAGE Publications India, 2016
    Physical Description: xxv, 168 pages, 16 unnumbered plates : illustrations ; 25 cm
    Book
  9. 9

    Rewarding crossfunctional product development teams for optimal performance : a study of high tech industries

    Authors: Sarin, Shikhar, 1965-
    Published: Marketing Science Institute, 1999
    Other Authors: “…Mahajan, Vijay, 1948-…”
    Physical Description: 48 pages ; 28 cm.
    Book
  10. 10

    Digital marketing : global strategies from the world's leading experts

    Authors: Wind, Yoram
    Published: Wiley, 2001
    Other Authors: “…Mahajan, Vijay, 1948-…”
    Physical Description: x, 416 pages : illustrations ; 24 cm
    Book
  11. 11

    Digital marketing global strategies from the world's leading experts

    Authors: Wind, Yoram
    Published: Wiley, 2001
    Other Authors: “…Mahajan, Vijay, 1948-…”
    ProQuest Ebook Central - Academic Complete: 2001 (Ebook Central @ Proquest)
    Electronic eBook
  12. 12

    Innovation diffusion models of new product acceptance

    Published: Ballinger, 1986
    Other Authors: “…Mahajan, Vijay…”
    Physical Description: xvi, 318 pages : illustrations ; 24 cm.
    Book
  13. 13

    Contemporary perspectives on strategic market planning

    Authors: Kerin, Roger A.
    Published: Allyn & Bacon, 1990
    Other Authors: “…Mahajan, Vijay, 1948-…”
    Physical Description: x, 453 pages : illustrations ; 24 cm
    Book
  14. 14

    Using information technology to reduce coordination breakdowns in customer support teams

    Authors: Rathnam, Sukumar
    Published: Marketing Science Institute, 1994
    Other Authors: “…Mahajan, Vijay…”
    Physical Description: 55 pages : illustrations ; 28 cm.
    Book
  15. 15

    The forgotten sector : non-farm employment and enterprises in rural India

    Authors: Fisher, Thomas
    Published: Intermediate Technology Publications, 1997
    Other Authors: “…Mahajan, Vijay, 1948-…”
    Physical Description: xix, 274 pages : illustrations ; 23 cm
    Book
  16. 16

    Systems analysis in health care

    Published: Praeger, 1979
    Other Authors: “…Mahajan, Vijay, 1948-…”
    Physical Description: xxi, 480 pages : illustrations ; 25 cm
    Book
  17. 17

    Convergence marketing : strategies for reaching the new hybrid consumer

    Authors: Wind, Yoram
    Published: Financial Times Prentice Hall, 2002
    Other Authors: “…Mahajan, Vijay, 1948-…”
    Physical Description: xxviii, 336 pages : illustrations ; 24 cm
    Book
  18. 18

    New-product forecasting : models and applications

    Published: Lexington Books, 1981
    Other Authors:
    Physical Description: x, 564 pages : illustrations ; 24 cm
    Book