Search results for: McNeal, James U.
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1
Consumer behavior, an integrative approach
Authors: McNeal, James U.
Published: Little, Brown, 1982Physical Description: xxi, 426 pages : illustrations ; 24 cmHoldings: Loading…
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2
Dimensions of consumer behavior
Authors: McNeal, James U.
Published: Appleton-Century-Crofts, 1969Physical Description: xiv, 446 pages : illustrations ; 24 cmHoldings: Loading…
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3
Dimensions of consumer behavior.
Authors: McNeal, James U.
Published: Appleton-Century-Crofts, 1965Physical Description: 310 pagesHoldings: Loading…
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4
Readings in promotion management
Authors: McNeal, James U.
Published: Appleton-Century-Crofts, 1966Physical Description: xiii, 353 pages : illustrations ; 24 cmHoldings: Loading…
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5
An introduction to consumer behavior
Authors: McNeal, James U.
Published: Wiley, 1973Physical Description: xvi, 328 pages : illustrations ; 23 cm.Holdings: Loading…
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6
Children as consumers : insights and implications
Authors: McNeal, James U.
Published: Lexington Books, 1987Physical Description: xvi, 211 pages : illustrations ; 24 cmHoldings: Loading…
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7
Kids as customers : a handbook of marketing to children
Authors: McNeal, James U.
Published: Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1992Physical Description: xii, 258 pages : illustrations ; 25 cmHoldings: Loading…
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8
The kids market : myths and realities
Authors: McNeal, James U.
Published: Paramount Market, 1999Physical Description: 272 pages : illustrations ; 27 cmHoldings: Loading…
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9
Consumer Education in Texas High Schools
Authors: McNeal, James U.
Published: Distributed by ERIC Clearinghouse, 1972Physical Description: 55 pagesHoldings: Loading…
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10
Advertising to children in China
Authors: Chan, Kara K. W.Other Authors: “…McNeal, James U.…”
Published: Chinese University Press, 2004
Physical Description: viii, 206 pages, 3 pages of plates, 206 pages : illustrations ; 24 cmHoldings: Loading…
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11
Consumer behavior, classical and contemporary dimensions
Published: Little, Brown, 1982Other Authors: “…McNeal, James U.…”
Physical Description: xix, 505 pages : illustrations ; 24 cmHoldings: Loading…
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Related Subjects
Consumers
Marketing research
Child consumers
Consumption (Economics)
Market surveys
Young consumers
Administrator Attitudes
Advertising
Advertising and children
Consumer Economics
Consumer Education
Educational Assessment
High Schools
Interviews
Questionnaires
School Surveys
State Surveys
Teacher Attitudes
Television advertising and children