Search results for: Morwitz, Vicki
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1
Testing new direct marketing offerings : the interplay of management judgment and statistical models
Authors: Morwitz, Vicki
Published: Marketing Science Institute, 1997Physical Description: 31 pages ; 28 cm.Holdings: Loading…
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2
When do purchase intentions predict sales?
Authors: Morwitz, Vicki
Published: Marketing Science Institute, 1997Physical Description: 39 pages ; 28 cm.Holdings: Loading…
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3
Divide and prosper : effects of partitioned prices on consumers' price recall and demand
Authors: Morwitz, Vicki
Published: Marketing Science Institute, 1998Physical Description: 27 pages ; 28 cm.Holdings: Loading…
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