Search results for: Morwitz, Vicki

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  1. 1

    Testing new direct marketing offerings : the interplay of management judgment and statistical models

    Authors: Morwitz, Vicki
    Published: Marketing Science Institute, 1997
    Physical Description: 31 pages ; 28 cm.
    Book
  2. 2

    When do purchase intentions predict sales?

    Authors: Morwitz, Vicki
    Published: Marketing Science Institute, 1997
    Physical Description: 39 pages ; 28 cm.
    Book
  3. 3

    Divide and prosper : effects of partitioned prices on consumers' price recall and demand

    Authors: Morwitz, Vicki
    Published: Marketing Science Institute, 1998
    Physical Description: 27 pages ; 28 cm.
    Book