Search results for: Mullins, John W.

Showing 1 - 4 results of 4 Refine Results
  1. 1

    The process of timely strategic marketing change : punctuations, influences and anomalies

    Authors: Mullins, John W.
    Published: Marketing Science Institute, 1995
    Physical Description: 51 pages ; 28 cm.
    Book
  2. 2

    The new business road test : what entrepreneurs and executives should do before writing a business plan

    Authors: Mullins, John W. (John Walker)
    Published: Financial Times Prentice Hall, 2003
    Physical Description: xiv, 270 pages : illustrations ; 24 cm
    Book
  3. 3

    Marketing management : a strategic decision-making approach

    Authors: Mullins, John W. (John Walker)
    Published: McGraw-Hill Irwin, 2010
    Physical Description: xxi, 551 pages : illustrations ; 26 cm
    Book
  4. 4

    The new business road test : what entrepreneurs and investors should do before launching a lean start-up

    Authors: Mullins, John W. (John Walker)
    Published: Pearson, 2018
    Physical Description: xx, 337 pages : illustrations ; 24 cm
    Book