Search results for: Mullins, John W.
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1
The process of timely strategic marketing change : punctuations, influences and anomalies
Authors: Mullins, John W.
Published: Marketing Science Institute, 1995Physical Description: 51 pages ; 28 cm.Holdings: Loading…
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2
The new business road test : what entrepreneurs and executives should do before writing a business plan
Authors: Mullins, John W. (John Walker)
Published: Financial Times Prentice Hall, 2003Physical Description: xiv, 270 pages : illustrations ; 24 cmHoldings: Loading…
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3
Marketing management : a strategic decision-making approach
Authors: Mullins, John W. (John Walker)
Published: McGraw-Hill Irwin, 2010Physical Description: xxi, 551 pages : illustrations ; 26 cmHoldings: Loading…
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4
The new business road test : what entrepreneurs and investors should do before launching a lean start-up
Authors: Mullins, John W. (John Walker)
Published: Pearson, 2018Physical Description: xx, 337 pages : illustrations ; 24 cmHoldings: Loading…
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