Search results for: Pechmann, Cornelia

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  1. 1

    The development of a contingency model of comparative advertising

    Authors: Pechmann, Cornelia
    Published: Marketing Science Institute, 1990
    Physical Description: 58 pages : illustrations ; 28 cm.
    Book
  2. 2

    Advertising repetition : a critical review of wear-in and wear-out

    Authors: Pechmann, Cornelia
    Published: Marketing Science Institute, 1990
    Physical Description: 44 pages ; 28 cm.
    Book
  3. 3

    Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?

    Authors: Pechmann, Cornelia
    Published: Marketing Science Institute, 1993
    Physical Description: 38 pages : illustrations ; 28 cm.
    Book