Search results for: Pechmann, Cornelia
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1
The development of a contingency model of comparative advertising
Authors: Pechmann, Cornelia
Published: Marketing Science Institute, 1990Physical Description: 58 pages : illustrations ; 28 cm.Holdings: Loading…
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2
Advertising repetition : a critical review of wear-in and wear-out
Authors: Pechmann, Cornelia
Published: Marketing Science Institute, 1990Physical Description: 44 pages ; 28 cm.Holdings: Loading…
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3
Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
Authors: Pechmann, Cornelia
Published: Marketing Science Institute, 1993Physical Description: 38 pages : illustrations ; 28 cm.Holdings: Loading…
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