Search results for: Reibstein, David J.

Showing 1 - 7 results of 7 Refine Results
  1. 1

    Marketing, concepts, strategies, and decisions

    Authors: Reibstein, David J.
    Published: Prentice-Hall, 1985
    Physical Description: xvii, 684 pages : illustrations (some color) ; 24 cm
    Book
  2. 2

    Conjoint analysis reliability : empirical findings

    Authors: Reibstein, David J.
    Published: Marketing Science Institute, 1987
    Physical Description: 26 pages ; 28 cm.
    Book
  3. 3

    Marketing metrics : the manager's guide to measuring marketing performance

    Physical Description: xv, 439 pages : illustrations ; 24 cm
    Book
  4. 4

    Using a nonlinear response function in estimating advertising's carry-over effects

    Authors: Farris, Paul W.
    Published: Marketing Science Institute, 1978
    Other Authors: “…Reibstein, David J.…”
    Physical Description: iii, 15 pages : graphs ; 28 cm.
    Book
  5. 5

    Incorporating marketing into corporate planning models

    Authors: McCann, John M.
    Published: Marketing Science Institute, 1978
    Other Authors: “…Reibstein, David J.…”
    Physical Description: iv, 28 pages : graphs, diagrams ; 28 cm.
    Book
  6. 6

    Cases in marketing research

    Authors: DeBruicker, Stewart
    Published: Prentice-Hall, 1983
    Other Authors: “…Reibstein, David J.…”
    Physical Description: xii, 396 pages : illustrations ; 24 cm
    Book
  7. 7

    Wharton on dynamic competitive strategy

    Published: John Wiley, 1997
    Other Authors:
    Physical Description: xi, 465 pages : illustrations ; 24 cm
    Book