Search results for: Reibstein, David J.
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1
Marketing, concepts, strategies, and decisions
Authors: Reibstein, David J.
Published: Prentice-Hall, 1985Physical Description: xvii, 684 pages : illustrations (some color) ; 24 cmHoldings: Loading…
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2
Conjoint analysis reliability : empirical findings
Authors: Reibstein, David J.
Published: Marketing Science Institute, 1987Physical Description: 26 pages ; 28 cm.Holdings: Loading…
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3
Marketing metrics : the manager's guide to measuring marketing performance
Authors: Bendle, Neil T., Farris, Paul W., Pfeifer, Phillip Edward, 1951-, Reibstein, David J.
Published: Pearson Education, 2016Physical Description: xv, 439 pages : illustrations ; 24 cmHoldings: Loading…
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4
Using a nonlinear response function in estimating advertising's carry-over effects
Authors: Farris, Paul W.Other Authors: “…Reibstein, David J.…”
Published: Marketing Science Institute, 1978
Physical Description: iii, 15 pages : graphs ; 28 cm.Holdings: Loading…
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5
Incorporating marketing into corporate planning models
Authors: McCann, John M.Other Authors: “…Reibstein, David J.…”
Published: Marketing Science Institute, 1978
Physical Description: iv, 28 pages : graphs, diagrams ; 28 cm.Holdings: Loading…
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6
Cases in marketing research
Authors: DeBruicker, StewartOther Authors: “…Reibstein, David J.…”
Published: Prentice-Hall, 1983
Physical Description: xii, 396 pages : illustrations ; 24 cmHoldings: Loading…
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7
Wharton on dynamic competitive strategy
Published: John Wiley, 1997Other Authors:Physical Description: xi, 465 pages : illustrations ; 24 cmHoldings: Loading…
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